89signal-fit heuristic
Down to Earth Chelsea Farmers Market
ranking reasons → vertical fit · goal fit · NYC core market · event-language signal
view public record ↗I built a live campaign-planning sketch from public event signals: a transparent starting point for an Offline brief, not private host inventory or invented outcomes.
A brand shows up with a budget and a goal. I read Offline's public work as the layer between that brief and the people already gathering in the real world. The live planner makes that matching problem tangible without pretending public records are Offline's private host inventory.
featured public signal
A compact look at the live tool: one transparent public-data signal, its visible reasons, and the path to run a real brief.
ranking reasons → vertical fit · goal fit · NYC core market · event-language signal
view public record ↗Observed data: the featured signal comes from a dated public NYC permitted-event snapshot, fetched 2026-08-08 from NYC Open Data ↗. Scores are transparent planning heuristics; attendance, host trust, pricing, and conversion outcomes are not present in this public dataset and are not invented here.
A public Offline case study offers a strong argument for IRL marketing: Le Monde Gourmand and Sephora moved a launch through community events hosted by people who already knew how to bring a room together.
A single launch event concentrates attention in one place. This approach distributes the launch through communities that already know how to gather.
Open my full case study draftCurrent-series evidence: public launch coverage identifies Le Monde Gourmand × Girls Who Walk Paris as 1 of 13 and Le Monde Gourmand × Sephora with Lisbon Perfume Club as 2 of 13 ↗. No results for the current series are claimed here.
The campaign gives Le Monde Gourmand one clear launch idea without forcing one identical event everywhere.
The host knows what belongs in the room, what feels forced, and what their people will actually enjoy.
The message is no longer “see our launch.” It becomes the much stronger “come with me.”
A launch post asks you to look.
A host asks you to come.
That is the product opportunity beneath the campaign: make a host's ability to create real participation legible without flattening it into follower count.
A post gets viewed.
A plan gets forwarded. That is word of mouth with somewhere to go.
The campaign suggests a product opportunity, not a claim about Offline's roadmap: help the people who already move a room understand their impact, protect the trust that makes it possible, and give brands a reason to return without reducing a community to follower count.
Functional and technical lead for Collections and Cases on Rhode Island's statewide tax platform. Owned an integration supporting approximately $60.8M in recovered billing, and run production support where mistakes are expensive and visible.
ChangeProof shows the downstream blast radius of a proposed data change, explains the evidence behind its recommendation, and drafts a staged path before anything writes. The public demo uses clearly labelled bundled synthetic metadata.
Say what you need in any language - Warmline places the phone call for you and reports back in writing. Built for non-native speakers and phone anxiety. Demo runs in a safe mock mode.
An MVP in progress for a persistent 3D town where AI residents form relationships and keep moving when no human is watching. The link opens the public demo page, not a finished product.
If this is the kind of source-conscious product work you need, I would love to talk about what an engineer could own first.
Anyways, gotta go touch some grass. Which is sort of the whole thesis, isn't it. I'd rather help build the thing that gets people out there than write another paragraph about myself on a screen.